GoHighLevel SaaS Mode Explained: $497 Plan, Rebilling and Margins

GoHighLevel SaaS Mode lets you sell HighLevel to your clients as your own software, at your own price, and charge them for the texts, emails and AI they use. It is also the main reason people pay $497 a month instead of $297. Most of the guides I found still describe the old Stripe-only setup, so I went through the current SaaS Configurator in my own agency account and read HighLevel's latest help docs. Here is what SaaS Mode costs, how rebilling and markup really work, the two billing systems you can pick from, how to set it up, and an honest example of the margins.

What SaaS Mode actually is

Normally an agency creates each client's sub-account by hand and bills the client outside HighLevel. SaaS Mode turns that into a product. HighLevel's pricing page says it "allows you to sell subscriptions directly from your website, automatically creating client accounts without any manual work from you. You set the price."

In practice that means three things:

• Plans you design. You decide what each plan costs, which features it unlocks and which snapshot (a ready-made setup of funnels, workflows and settings) gets loaded into the new account.
• Automatic accounts. When someone pays, HighLevel creates the sub-account, applies the snapshot and gives them access. No manual work from you.
• Usage billing. Texts, calls, emails and AI that your clients use are charged back to them, with your markup on top if you want.

All of this lives in the agency view. In my account, SaaS Configurator sits in the left menu right under the Agency Dashboard.

If you also want your own logo on the app your clients log in to, that is white labeling, which works alongside SaaS Mode. HighLevel's pricing page says you can white label the desktop web app, and the white label mobile app is a separate $497 a month add-on.

Which plan you need: $97 vs $297 vs $497

These are the agency plans from HighLevel's pricing page, checked on 20 October 2026. I only list the parts that matter for SaaS. The full breakdown is in my GoHighLevel pricing guide.

So the honest answer is simple. If you only want to pass texting and email costs to clients at cost, $297 is enough. If you want to sell your own software plans, have accounts created automatically, or make money on usage, you need the $497 Agency Pro plan.

How rebilling works

Rebilling is the part that confuses most people, so I'll go slowly. Everything here comes from HighLevel's Rebilling, Reselling and Wallets guide, updated on 30 September 2026.

The wallet flow: your agency is always charged first

A wallet is a prepaid balance. When a client's sub-account sends a text or an email, or uses AI, HighLevel takes the cost from your agency wallet. When that balance drops below your minimum, your card is charged to top it up.

With rebilling turned on, a second wallet comes in. Your own payment account (not HighLevel's) charges the client's card to fill the sub-account wallet, and the client's usage comes out of that at your price. HighLevel says it plainly: it never charges your client directly. You pay HighLevel, and you bill your client.

At cost on $297, with markup on $497

HighLevel describes three setups:

• No rebilling: your agency pays for all client usage. Any plan.
• Rebilling without markup: the client pays exactly what HighLevel charged you. $297 and $497 plans.
• Rebilling with markup: the client pays HighLevel's price times your multiplier, and you keep the difference. $497 plan only.

For an existing client, the switch is in the agency view under Sub-Accounts, then Manage Client, then the Rebilling tab.

HighLevel's help docs don't publish a maximum multiplier. The Rebilling tab in my account says you can mark up prices "by up to 10X", which is the only limit I could find.

What goes through the wallet and what hits the card

Usage, such as LC Phone, email, AI and WhatsApp conversations, is taken from the wallet. Monthly items, such as the WhatsApp subscription, WordPress hosting and Yext, are charged straight to the card on file.

Payment fees and the 1.05x default

Every charge your payment account makes to a client has normal processing fees, and you pay them. HighLevel's older phone rebilling guide (last edited in 2023) says that on the $297 plan the default multiplier is 1.05x, a 5% markup just to cover Stripe charges. So "at cost" rebilling still loses a little on every top-up if your fees run higher than 5%. On $497 you set the multiplier yourself, so make sure it covers your fees before it covers anything else.

SaaS V1 vs V2: which billing system to pick

This is the change most older guides miss. HighLevel now runs two separate SaaS billing systems. Its V1 vs V2 guide, updated on 28 September 2026, says V2 is not an upgrade to V1. They run side by side, and there is no migration from one to the other.

The provider list comes from HighLevel's SaaS Mode FAQs. An agency can run V1 and V2 plans at the same time, but each sub-account uses only one of them.

One thing HighLevel's own docs disagree on is switching between monthly and annual billing on V2. The newer V1 vs V2 guide says it works as part of an upgrade or downgrade, with no proration. The older FAQ says V2 only allows monthly to monthly and yearly to yearly. I'd test it on a dummy client before you promise an annual switch to anyone.

My take: if you already use Stripe and want proration and cancel offers, pick V1. If you need a different payment provider, or you want the billing to sit inside HighLevel next to your CRM and workflows, pick V2.

How to set up SaaS Mode, step by step

When you open SaaS Configurator for the first time, my account shows a "Let's get you started" checklist with four steps: connect a payment provider, select a currency, configure a SaaS plan and build a pricing page.

These steps follow HighLevel's SaaS Configurator guide, updated on 12 September 2026.

1. Connect payments

For V1, go to Agency View, then Settings, then Stripe, and click Connect with Stripe. For V2, go to SaaS Configurator, then Configure, click Select Sub-Accounts and add the Agency Sub-Account that will hold your billing. That sub-account needs a payment provider connected under Payments, then Integrations.

2. Create a plan category

Categories decide which plans a client can upgrade or downgrade to. Go to SaaS Configurator, then Advanced Settings, and click Add New Category. Each category has one currency, so if you sell in USD and GBP, make two categories.

3. Build a plan

Click Add Your Plan and pick the payment setup. A plan has these parts:

• Plan details: the name and description the client sees.
• Pricing: monthly, annual or both.
• Features and snapshot: which tools the client gets, and the snapshot to load. You must pick at least one feature or the plan won't save.
• Add-ons and Marketplace apps: extras the client can buy, or apps included in the plan.
• Trial and credits: a free trial and any free starting credit.
• Usage billing: how texts, emails and AI are charged, with your markup.

4. Turn on rebilling and set your markup

HighLevel says new sub-accounts created through SaaS Mode get rebilling with markup by default, using the settings in their plan. For clients you already have, use the Rebilling tab I showed above. To do many at once, select them on the Sub-Accounts page and use the bulk options that appear at the top.

HighLevel's bulk rebilling guide warns that a bulk change replaces the markup you set on each account, so check any client with a special rate first.

5. Sell it

You have two ways to sell. The quick one is a sale link: in SaaS Configurator, open Plans & Pricing, find the plan and click Copy Sale Link. You can paste that link in an email, a proposal or a button on your site.

The other is a funnel. For V1, switch into the sub-account you sell from, go to Payments, then Products, then Import From Stripe, and add that product to an order form. For V2, the product is already in your Agency Sub-Account under Payments, then Products. One thing to watch on V1: if you change a price in Stripe, you have to import it again, because funnels keep the old price.

When a new client pays, HighLevel confirms the payment, creates the sub-account, applies the snapshot and gives them access, and the subscription shows as active or trialing.

Moving an existing client to SaaS

Don't send a sale link to a client who already has a sub-account. HighLevel's FAQ says purchases through Stripe, funnels or sale links always create a new sub-account, so you end up with duplicates.

Instead, go to Sub-Accounts, open Manage Client for that client, open the SaaS tab and choose Add a SaaS Subscription. You pick the payment setup, the customer and the plan. There is also a Special Price option, which gives one client a different price without changing your public plan. That is handy for a client who already pays you a set monthly fee.

If the client has no card on file when you turn on rebilling, it stays On Hold, and their access may be restricted until they pay. You can remove an On Hold setup from the Rebilling tab without turning off SaaS Mode.

Reselling add-ons

Reselling is the other way to earn on top of your plans. You pay HighLevel's price for an add-on and charge your client your own price, usually every month. The prices below are HighLevel's, from its pricing page:

HighLevel says most of these "can be resold with your own markup in the Agency Pro plan". You set your price in the agency view under Reselling, where it shows HighLevel's price, your price and your profit. The AI plans are covered in my AI Employee guide, chat bots in Conversation AI, phone bots in Voice AI, and WhatsApp costs in WhatsApp pricing.

Margins: an honest example

Covering the plan. Divide $497 by what you charge each client. If you charge $97 a month, 6 clients bring in $582 and cover the plan. If you charge $297, 2 clients bring in $594. That is before payment fees and before any usage.

Markup on texts. HighLevel charges $0.00747 per SMS segment in the US and Canada, which I break down in my SMS pricing guide. At a 2x markup, your client pays $0.01494 and you keep $0.00747 per segment. That is about $7.47 for every 1,000 segments, minus fees on the wallet top-ups.

Is $497 worth it over $297? The gap is $200 a month. At the 2x example, you'd need about 26,800 text segments a month across your clients to cover that from texting alone. For most small agencies, the real money is in the plan price you charge, not the markup on texts. The markup is a nice extra, not the business model.

Mistakes I'd avoid

• Leaving the markup at a level that doesn't cover fees. Every top-up your payment account charges has a fee. A tiny markup can mean you lose money on usage.
• Sending a sale link to an existing client. It creates a second sub-account. Use Add a SaaS Subscription instead.
• Mixing currencies in one category. HighLevel shows an "Invalid price currency" error, and you can't change the currency once sale links or active subscriptions exist.
• Turning off SaaS to fix something. HighLevel's FAQ says disabling SaaS cancels the subscription and permanently deletes the client's wallet. You get the balance by email and have to handle refunds yourself.
• Picking V2 if you need proration. V2 doesn't prorate upgrades or downgrades, and there is no move from V1 to V2 or back.
• Turning on rebilling for a client with no card. The setup goes On Hold and the client may be locked out until they pay.
• Forgetting phone registration. Clients who text in the US need A2P 10DLC for local numbers or toll-free verification for toll-free ones, or their texts get blocked.

Common questions