GoHighLevel Pricing: Every Plan, Add-On and Usage Fee

GoHighLevel costs $97, $297 or $497 a month, or $970, $2,970 and $4,970 if you pay yearly. That is the software. Everything you send through it, from texts and calls to email and AI, is billed separately from a prepaid wallet, which is why two agencies on the same Go High Level plan can have very different bills. Below is every price I could confirm in HighLevel's own pricing page and help docs, what each plan actually unlocks, and the full maths for three typical accounts.

GoHighLevel pricing plans at a glance

There are three self-serve plans and an Enterprise tier. Every plan includes the same core toolset: CRM and pipelines, funnels and websites, calendars, workflows, email and SMS marketing, courses, communities, payments and the HighLevel mobile app. What changes between them is how many client accounts you can run and how you can bill those clients. The full list is on GoHighLevel's official pricing page.

Starter, $97 a month

Starter gets you the full core toolset with one real limit: three sub-accounts. A sub-account is one business inside GoHighLevel, with its own contacts, funnels, calendars, phone numbers and automations. Contacts and team members are unlimited, so the price doesn't climb as your list grows.

What's missing is the agency side. You can't rebill phone and email usage to clients, there's no API access, there's no SaaS mode, and you can't buy a dedicated email IP. Every text a client sends comes out of your wallet, and you get it back however you invoice them.

Three accounts sounds like plenty until one of them is your own business. In practice Starter holds two clients, then forces a decision. That's by design. It works as a place to learn the platform, not somewhere to stay.

Who it fits: a single business running its own marketing, or an agency with one or two clients that wants to learn the platform before taking on the bigger bill.

Unlimited, $297 a month

This is where most agencies end up, and it's the plan the pricing is really built around. The sub-account cap disappears, so client number four and client number forty cost you the same as client number one.

Unlimited also lets you rebill phone and email usage at cost. HighLevel charges your agency wallet first, then charges each client's card for what their account used, so SMS and email stop being your expense. Email validation can be rebilled the same way. You also get basic API access and the option to add a dedicated email IP.

The jump from Starter to Unlimited pays for itself the moment you sign a third client.

If a client is worth more than $200 a month to you, that third client covers the whole upgrade, and every client after it is margin. What Unlimited won't do is let you earn anything on usage. You pass it on at cost, and that's it. Making money on usage is what the next plan is for.

Agency Pro, $497 a month

You'll still see it called SaaS Pro in older guides. The extra $200 buys the right to sell GoHighLevel as your own software, at your own prices. SaaS mode lets people buy a subscription on your website, and HighLevel creates their sub-account automatically.

You also get rebilling with a markup. You set a multiplier on phone, email and other supported services, and usage turns from a cost into a margin. Agency Pro is the only self-serve plan that can rebill AI Employee, and it adds user and agent reporting and advanced API access.

The maths is simple enough. Charge five clients $100 a month for software and the plan has paid for itself. Charge twenty and software becomes a real revenue line.

The catch is that you're now running a software business. Onboarding, support and churn become your problem. Done properly it changes an agency's economics. Done half-heartedly it becomes a support load on a thin margin.

Enterprise, custom pricing

Above the three public plans sits Enterprise, built for high-volume businesses and agencies. There's no published price. You get a quote from HighLevel's Enterprise team. According to the official pricing page, it includes:

• A dedicated Customer Success Manager and Account Manager
• Custom development opportunities and a dedicated Slack channel
• Premium Support, which is $500 a month on its own
• Higher API limits on request
• Quarterly business reviews and enterprise reporting
• The white label mobile app, normally $497 a month
• HIPAA compliance, normally $297 a month
• The full feature set of HighLevel's top plan

When it's worth asking for a quote: if you'd buy both the white label mobile app and HIPAA compliance, that's $794 a month in add-ons, or $1,291 a month together with Agency Pro. Add Premium Support and you pass $1,700. At that point an Enterprise quote is worth a call. If you need none of those, Agency Pro already has the full feature set.

Monthly vs annual pricing

Every plan can be paid yearly at ten times the monthly price. You get twelve months for the price of ten, which is about 17% off.

Whether it's smart depends on where you are. If the platform has been running your business for six months, annual is free money. If you're a few weeks past the trial and still learning, monthly is worth the extra until you're sure, because you can walk away from a monthly plan at the end of any month. The break-even maths is in our guide to GoHighLevel annual vs monthly billing.

What the free trial costs

GoHighLevel's public pricing page offers a 14 day trial. The HighLevel Bootcamp signup page offers 30 days, and that's the one our buttons go to. The longer trial is the same software on whichever plan you choose. We cover how to start it in our GoHighLevel free trial guide.

The trial covers the subscription, not usage. Usage comes out of your wallet, which HighLevel funds from the card on your account, so anything you send during the trial is charged as normal. If you don't cancel, the plan starts billing automatically when the trial ends.

Usage fees: the exact rates

Your plan covers the software. It doesn't cover what you send through it, and that's the most common reason a GoHighLevel bill comes in higher than expected.

Usage is paid from the agency wallet. You can see every charge, broken down by sub-account, under Agency View, then Settings, then Billing. These are HighLevel's US and Canada rates from its phone system pricing guide and LC Email page. Other countries have their own rate sheets.

The wallet's top-up rule sits on the same Billing screen, under Wallet & Transactions. You choose how much to add and the balance that triggers it. Ours adds $10 whenever the balance falls below $10.

A couple of these catch people out. Calls round up to the next full minute, so a 61 second call is billed as two. And a text is charged once the delivery attempt is made, whether or not it arrives. HighLevel doesn't refund undelivered SMS. On the other hand, an outbound call nobody picks up, where you don't leave a voicemail, is generally not charged.

SMS pricing and A2P 10DLC fees

SMS is the biggest variable line for most agencies, and the one blog posts disagree on most, because three numbers float around for the same thing. The list price is $0.0083 per segment. HighLevel takes 10% off for US and Canada traffic, which gives the $0.00747 you actually pay. Then the recipient's carrier adds its own fee.

Two things push that bill up quietly. The first is segments. One segment holds 160 standard characters, so a 161 character message is billed twice and a 330 character message three times. An emoji or a curly quote switches the message to Unicode, which cuts a segment to 70 characters. The second is replies. Inbound texts cost the same as outbound ones, and inbound carrier fees on Verizon and the smaller networks are higher than outbound.

Before any of that, US numbers need A2P 10DLC registration to send texts at all. Submitting a campaign starts both fees below whether it's approved or not. Getting through review is covered step by step in our A2P 10DLC registration walkthrough.

The one-time fee covers brand registration, campaign vetting and a non-refundable $3 Fast Track charge. A second campaign under the same brand costs $15 to vet. Resubmitting a rejected campaign is free. These fees come from The Campaign Registry, Twilio and the carriers, and HighLevel passes them through without a markup.

There's one wrinkle. When rebilling is switched on, HighLevel adds a fixed 5% to A2P fees, carrier fees and a few other pass-through charges at the sub-account level. That's why its phone pricing guide lists the monthly campaign fees as up to $2.10 and $10.50: those are the same fees with the 5% added.

Email pricing and sending limits

Email runs on LC Email, HighLevel's built-in sending service, and costs $0.675 per 1,000 emails on every plan. Ten thousand emails cost $6.75, which is cheap next to most email tools.

The detail people miss is what counts as an email. HighLevel charges for incoming and outgoing mail, including every CC and BCC copy, and forwarded emails are charged at the same rate. A busy shared inbox adds up faster than a newsletter.

Each charge shows up as its own line in the wallet's transaction list. One EmailNotification line in our account came to $0.002025. That's consistent with $0.675 per 1,000, since it's what three emails cost at that rate.

New sub-accounts also start on a ramp-up. Day one allows 250 emails, rising to 10,000 by day seven. After that a shared sending domain is capped at 25,000 a day, and a dedicated sending domain lifts the limit much higher. Setting one up costs nothing. A dedicated IP is a separate $59 a month add-on, and only the $297 and $497 plans can buy one.

AI Employee and AI pricing

AI used to be a vague per-use line. It now has its own plans, and the detail that matters is that they're charged per sub-account, not per agency. Rates are from HighLevel's AI product pricing article. We go through what each plan is like to use in our GoHighLevel AI Employee review.

Inside the account, the plan picker under AI Suite shows the same three options. Ours is on pay as you go, marked Current.

Two catches. A $50 plan across twenty client accounts is $1,000 a month, so switch it on only where it saves real staff time. And phone charges still apply to every AI call on every plan, so a Voice AI minute always carries the normal call rate as well. On Growth, usage past the monthly allowance is billed at pay-per-use rates unless you set the sub-account to stop AI at its limit.

Every add-on and what it costs

None of these are required, but this is where a quote can quietly double. HighLevel splits them into services you can resell to clients, priced per sub-account, and add-ons the agency buys for itself.

Most agencies need none of these on day one. The two that come up most are WordPress hosting, for clients who won't give up WordPress, and a dedicated IP once your email volume is high enough to need its own reputation. Set up a free dedicated sending domain before you pay for an IP.

Rebilling and SaaS mode: $297 vs $497

Rebilling decides whether usage is your cost or your client's. It's also the clearest line between the two agency plans.

On Unlimited, rebilling at cost means usage stops eating your margin, but it never earns you anything either. On Agency Pro you set the multiplier yourself, in Agency View under Reselling. Once your clients' usage runs to a few hundred dollars a month, a modest markup can cover the $200 difference between the plans on its own, as the third bill below shows.

Here's the phone system screen from our own account, with the multiplier left at 1x.

That screen shows HighLevel's base rates, the ones your multiplier works from, so they won't match our usage table, which uses the phone guide's final figures after its 10% US and Canada discount and its extra $0.004 a minute on calls.

One more thing to know before you quote clients. With rebilling on, HighLevel adds a fixed 5% to pass-through charges at the sub-account level. That covers carrier fees on texts and MMS, A2P registration and campaign fees, and a few smaller items. Your multiplier is then applied on top. The example in HighLevel's LC Phone pricing and billing guide is a $10 carrier fee: it becomes $10.50 with the 5%, then $21 at a 2x multiplier. With rebilling off, the same fee stays at $10.

What you really pay each month

Sticker prices are easy to find. Here's what the bill actually comes to, using official rates and stated volumes so you can redo the maths with your own numbers. Carrier fees use Verizon's rates, the highest of the big three, so treat each total as a cautious estimate rather than a quote. A2P campaign fees are the base fees, before the 5% that rebilling adds.

Look at what changes between those three. The plan price is fixed. Usage is the variable, and it grows with how much your clients text and call, not with how many clients you have. The plan fee per client, meanwhile, falls fast as you grow.

Which plan should you choose?

Four questions settle it in about a minute.

The usual path is Starter during the trial and the first couple of clients, Unlimited once the third arrives, then Agency Pro when you decide to sell software rather than just use it. Going straight to Unlimited is common and rarely regretted. Going straight to Agency Pro before you have anyone to resell to is money spent early. A mid-month upgrade only charges the prorated difference, so starting small costs you nothing.

If you're a single business rather than an agency, compare it with simpler tools first. Our Systeme.io vs GoHighLevel comparison shows where the cheaper option is enough.

How to lower your GoHighLevel bill

• Keep texts to one segment. Stay under 160 characters and leave out emoji and curly quotes, which drop a segment to 70 characters.
• Turn on rebilling as soon as you're on Unlimited, so client usage lands on the client's card instead of your wallet.
• Delete old call recordings. Storage is billed every month for every stored minute, old calls included. You can set them to delete automatically in a sub-account's settings, under Phone System, then Voice.
• Set AI usage limits per sub-account, and switch AI Employee on only where it saves real staff time.
• Use one local number per client unless you really need more. Toll-free numbers cost more to rent and more to receive calls on.
• Delete A2P campaigns you no longer use. The monthly fee keeps running until you do.
• Set a sensible wallet recharge amount and minimum balance so a busy campaign can't drain it without you noticing.
• Go annual once you're sure. On Unlimited that's $594 a year back.

Hidden fees and what's not included

Nothing here is hidden in a dishonest sense. These are just the costs people don't see next to the plan price.

• Usage for numbers, texts, carrier fees, calls, email and AI. This is the big one.
• A2P 10DLC registration before you can text US numbers: $22.50 once, plus a monthly campaign fee.
• Add-ons such as WordPress hosting, the white label mobile app, HIPAA compliance and Premium Support.
• Card processing, which Stripe, PayPal or whichever processor you connect charges, not GoHighLevel.
• Third-party apps and integrations with their own subscriptions.
• Your time. The first few weeks of setup are a real cost, even though the trial doesn't charge for them.

How it compares to buying separate tools

The value argument only makes sense against what GoHighLevel replaces. Price a CRM, an email platform, a funnel builder, a scheduling tool and an SMS service separately and the total usually passes $300 a month once your list grows past a few thousand contacts.

On Unlimited, that whole stack becomes one line, and it doesn't go up when you add clients or contacts. That's the part separate tools can't match, because most per-seat and per-contact tools charge you more exactly when you're growing.

Work out the break-even for yourself. Add up what you pay across those categories now, then add the usage you'd pay in GoHighLevel from the bills above. If the total is near $300, GoHighLevel pays for itself on cost before any agency features count. If funnels are the main thing you need, our GoHighLevel vs ClickFunnels comparison goes deeper, and our GoHighLevel review covers whether the platform is worth learning at all.

Common questions